Cotswold Water Park Volunteer Shortlisted in VisitBritain’s Tourism Superstar Awards

Cotswold Water Park Volunteer Shortlisted in VisitBritain’s Tourism Superstar Awards


A volunteer from South Cerney has reached the finals of VisitBritain’s Tourism Superstar award of 2017 and the final decision rests with you, the voting public!

Peter Jay, a volunteer with the Cotswold Water Park Trust for more than five years, was nominated for the award by VisitWiltshire, as someone who has shown dedication and passion, and has gone above and beyond the call of duty.

With 150 lakes set in beautiful countryside, the Cotswold Water Park is situated in Wiltshire, Gloucestershire and West Oxfordshire.  As there is so much to do in this one area, visitors often seek help to get the most out of their visit, and this is where Peter comes in.


Every Saturday, and during school holidays, Peter (and often his wife Jenny) mans the information desk at the Gateway Visitor Centre helping to answer queries about water sports, walking, wildlife, plus where to find the nearest cash machine, where your dog can go swimming, where you can buy a wetsuit, where the birthday party is, where the fritillaries are, how to get to the source of the Thames etc etc. He is an expert at gauging what people want, and then tailoring his response accordingly – when they ask about walks, he always looks at their shoes first!


Peter also organises the volunteer rota for the information desk to cover all school holidays, and manages the other twelve volunteers, and happily covers off other days on the rota, especially Bank Holidays when it’s difficult to find staff. He recruits new volunteers and then will mentor them until they feel confident to work on the information desk on their own – always popping in to check they are OK when they first start.


Jill Bewley from the Cotswold Water Park Trust, who manages the Gateway volunteers said
“ Peter is so committed, enthusiastic, and good humoured but above all he is happy to go that extra mile to make sure that every visitor is armed with all necessary knowledge to enjoy their visit to the Cotswold Water Park,  whether it is a half hour dog walk around the lake, or a full week of activities for a family of six. But he will also help those in need, such as the lost car keys, the lost phone, the lady with the puncture, the injured swan etc – he will never give up on his quest to help people, and so we feel that by him gaining this award would be our way of saying thank you for the difference he has made.”



Florence Wallace, PR Manager for VisitWiltshire says “We are delighted that Peter has been shortlisted for VisitBritain’s Tourism Superstar awards this year. Customer service excellence in addition to product development and investment is hugely important for growth in tourism. In 2015 Wiltshire experienced an increase in visitor numbers for its fourth consecutive year. Wiltshire’s visitor economy is now worth £1.53bn (+4%) per annum and supports over 29,000 jobs. We would urge everyone to get behind Peter and vote for him to win as he is a very deserving candidate.”

Sally Graff , of Cotswolds Tourism says “ The Cotswold Water Park Trust is a key working partner of the destination organisations of Visit Wiltshire and The Cotswolds and as a key attraction in the area it is wonderful that Peter is able to give all visitors both locals and visitors from further afield a very informative and friendly welcome. We will be actively supporting and promoting the public to vote for him as he really is a tourism superstar. “

Please vote for Peter by following this link to the Daily Mirror website, and help us thank him for everything he does by voting him the VisitBritain Tourism Superstar of 2017!